The Dor Brothers
AI vs a Traditional Shoot
An AI commercial needs no crew, no set and no location. A shoot records what is really there. When to use which, from a studio that makes films with AI and tells clients when to shoot instead.
At a Glance
- An AI Commercial Needs
- No crew, no set, no location
- Made the Same Way
- The idea, the script, the edit, the sound and the colour
- Shoot Instead
- When something real has to be documented
- Both Together
- AI visual effects on footage that was filmed
- An AI Project Takes
- 2 to 6 weeks, by scope
- AI Commercials Cost
- Usually $50,000 to $125,000
How to Choose
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Make It With AI
When the film is an idea to be pictured: a world, a scene or a scale with no crew, no set and no location behind it. APEX, a three-minute action film, was made in one day.
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Shoot It
When something real has to be documented: a documentary, a testimony, somebody telling their own story to the camera in close-up. We tell clients so.
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Do Both
Footage that was filmed can be finished with AI. The studio made the AI visual effects for Yamaha’s TMAX commercial.
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What Stays the Same
The idea, the script, the edit, the sound and the colour are made as for any commercial. Only the pictures are made another way.
Made With AI
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APEXFilm
A three-minute action film, made in one day with AI. Nothing was filmed: no camera, no set, no actors.
The Story -
eToro – Watch the Market MovesCommercial
eToro’s commercial for its New York launch: the bull and the bear in a dance-off in Times Square. The film and the billboards were all made with AI.
The Story -
Lost Between CutsCommercial for BytePlus, 2026
An official commercial for BytePlus, made with Seedance 2.5 for its launch campaign.
The Story -
Yamaha TMAXAI VFX
Both together: AI visual effects for Yamaha’s TMAX commercial.
The Story
What People Ask
- What is the difference between an AI commercial and a traditional one?
- How the pictures are made. A traditional commercial is filmed, with a crew, a set or a location. An AI commercial has its pictures made with generative AI. The idea, the script, the edit, the sound and the colour are made the same way for both.
- When should a commercial be shot, not made with AI?
- When something real has to be documented: a documentary, a testimony, a person telling their own story to the camera. The Dor Brothers tell clients so when a shoot is the better way.
- Can AI and a shoot be used together?
- Yes. AI visual effects can be made for footage that was filmed. The studio made the AI VFX for Yamaha’s TMAX commercial.
- Can real products and people be in an AI commercial?
- Yes. Real products, logos and people can be put into an AI film and kept the same from shot to shot.
- Is an AI commercial cheaper than a shoot?
- It depends on the film. An AI commercial has no crew, set or location to pay for; its price is set by its length, its scope and what is delivered. The Dor Brothers’ commercials usually run from $50,000 to $125,000. See what sets the price.
- How long does an AI commercial take?
- Most projects take two to six weeks from an approved brief, depending on scope. See the stages.
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