The Dor Brothers
AI Commercial Timeline
An AI commercial usually takes two to six weeks at The Dor Brothers, depending on scope. It goes through four stages: brainstorming, creative direction, the full video, and revisions.
At a Glance
- A Project Takes
- Usually 2 to 6 weeks
- It Depends On
- Scope
- Stages
- Brainstorming, creative direction, the full video, revisions
- You Choose
- From directions we show you, before the film is made
- Revisions
- Usually one or two rounds, set in each agreement
- Counted From
- An approved brief
The Four Stages
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Brainstorming
It starts with the brief: what you want made, why, and what it has to achieve. We work out what the film could be.
-
Creative Direction
We show you directions for the film. You choose one before the film is made.
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The Full Video
We make the whole film: the pictures with AI, then the edit, the sound and the colour, as on any production.
-
Revisions
You see the film and ask for changes. Usually one or two rounds, set in each agreement.
What Came Out
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APEXFilm
The studio’s own three-minute action film, made in one day with AI.
The Story -
BOSS – Milan Runway MagicCommercial
A fashion film for BOSS, out on the BOSS channel twelve days after its Milan show.
The Story -
Lost Between CutsCommercial for BytePlus, 2026
An official commercial for BytePlus, made for the Seedance 2.5 launch campaign.
The Story -
Dreamina Seedance 2.0Launch Trailer, 2026
The official launch trailer for Dreamina Seedance 2.0.
The Story
What People Ask
- How long does it take to produce an AI commercial?
- At The Dor Brothers, usually two to six weeks from an approved brief, depending on scope.
- What are the stages of an AI commercial?
- Four: brainstorming, creative direction, the full video, and revisions.
- What happens first?
- Brainstorming, from your brief. Then the studio shows you creative directions to choose from, before the film is made.
- How many rounds of revisions are there?
- Usually one or two, set in each project’s agreement.
- Can an AI film be made faster than that?
- It depends on scope. APEX, the studio’s own three-minute action film, was made in one day. Most client projects take two to six weeks.
- What do you need from us to start?
- What you want made, why, and what it has to achieve. Send a brief and the studio asks the rest.
- How much does an AI commercial cost?
- Commercials usually run from $50,000 to $125,000; projects start at $15,000. Each is quoted on its own, by its length, its scope and what is delivered. See what sets the price, or send a brief for a quote.
The next picture on the programme could be yours.
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