Semafor's Mad Men GPT report looked at how AI creative studios are pulling in investors and consumer attention, and The Dor Brothers feature as a leading example of the model working at scale.
The studio charges roughly 200,000 euros for larger advertising spots, using tools like Google's Veo 3, Kling AI and Midjourney to deliver commercials at a fraction of traditional production cost and time.
From political clips to Times Square
After building an audience on AI generated political content, the studio produced a widely seen eToro spot of a bull and a bear dancing on Wall Street that ran in Times Square. Yonatan Dor told Semafor that the beauty of AI is when a generation does something he never expected, he can use it.
A sector under acquisition
Semafor reports that most global ad agencies plan to increase AI spending, with the majority already using it weekly. Brands such as Coca-Cola and Toys R Us have run AI generated ads, and traditional agencies like R/GA are acquiring AI studios outright. Read the full piece by Rachyl Jones at Semafor.
