Newsweek covered the release of Apex, the fully AI generated 15 minute action film starring Logan Paul as a superhero in black and yellow leather. Created in under seven days by a three person team, the studio estimates the project would have cost 300 million dollars using traditional production.
The film became the number one trending video on X, racking up over 20 million views and sparking intense debate about the future of filmmaking. Joe Rogan called the work incredible, saying they just made a Hollywood movie in like a day with AI.
Industry reaction and labor concerns
Newsweek contextualizes the release within broader tensions in Hollywood, noting ongoing concerns from SAG-AFTRA and the Writers Guild of America about AI replacing human creative labor. The minimal crew, one person for visuals, one for sound design and Logan Paul for voiceover, underscores how dramatically AI compresses traditional production teams.
Read the full story by Mandy Taheri at Newsweek.
