Deadline sat down with Yonatan Dor, the 27 year old co-founder behind The Dor Brothers, for a profile on what comes after 500 million views in a single year.
Dor was among the first 100 users of Midjourney, Stable Diffusion and Runway. Joe Rogan called the work incredible. There was a music video collaboration with Snoop Dogg and an ad campaign for Hugo Boss. The next target is bigger.
The goal is films, not gimmicks
The studio is in talks with studios and actors about animated shorts, but Dor is clear about the real ambition. As he put it to Deadline, the main goal is making films, and the checklist is a movie that scores eight plus on IMDb.
He treats the tools the way a director treats a crew. AI is the director of photography, he says, and you do not sit on the DoP's shoulder messing around with the camera. The work happens in Google's Veo 3.1 and Hailuo, then in the edit, where the editorial judgment lives.
On investment and control
Dor is now seeking investment after turning down five approaches over concerns about creative control. The largest line on the budget is copyright lawyers, kept on hand to make sure every frame is legally clean. Scripts in development reportedly include a dream sequel to Idiocracy and a project with an Oscar winning writer.
He is dismissive of fully synthetic AI actors and unsentimental about the disruption ahead, comparing his satirical streak to Banksy. Comfort, he says, kills the necessity of getting better.
Read the full profile by Jake Kanter at Deadline.
